Kona Ice Lacks Two Key Things Tikiz Has

In the world of shaved ice you need every advantage.  Kona Ice lacks two things that Tikiz has and does better.  If you are gonna spend your hard earned cash to purchase a shaved ice franchise wouldn’t you want the most bang for your buck?  Kona Ice is missing something Tikiz has which makes Tikiz a much better investment.

It is no secret that Kona Ice has a franchise in every town across the USA.  However, Tikiz is closing the gap fast.  Tikiz is not only closing the gap with new franchises opening across the country.  Tikiz is also doing it better.

Kona Ice and Tikiz Shaved Ice are great businesses to start.  There are just not that many options in the franchise world for under 150k that will turn revenue on the first day.  Also there are not many franchises that are mobile and can produce 200k plus per year in sales.

Kona Ice and Tikiz both provide a great way to have fun while working.  Not only having fun while working but having the ability to customize your schedule to work when you want to work.

Kona Ice and Tikiz also provide an easy and cost effective way to scale a business.  So if a franchisee wants to have multiple locations it is so doable.  

However, Kona is lacking in two key departments that are big hits with Tikiz.  These two reasons along with the fact that Tikiz has larger territories should be the main reason you choose Tikiz over Kona Ice.

Reason 1  Ice Cream

Yes, ice cream is a huge benefit that Tikiz has over Kona Ice.  Now you can add ice cream to your Kona Ice Truck, but at a cost.  When purchasing a Tikiz Shaved Ice and Ice Cream franchise, like the name says, the ice cream is part of the deal.

Here are what Tikiz customers say about why they like ice cream on the Truck.

1. Variety
2. Quick and Easy
3. Less Mess
4. Adults prefer Ice cream over shaved ice
5. Makes Tikiz trucks less kid focused and more general public focused.

Reason 2  Coffee

What will you do in cooler temperatures?  The coffee is a no brainer in the shaved ice business.  Everyone knows unless you live in a climate you can sell year round you will be closed for a few months of the year in the shaved ice business.  Not with Tikiz.  Tikiz coffee package will allow a franchisee to extend their selling season.  

Not only extend the season but also make the truck more profitable on cool mornings and evenings at events in the spring and fall.  Businesses love hiring the Tikiz Truck for the coffee option in the morning.  Imagine the morale in the office when you are greeted with Caribbean music and Hawaiian coffee.  Not a bad way to start the day.   

The Tikiz Coffee package also attracts more adults to the truck.  Having a more diverse customer and product is key to Tikiz dominating the mobile shaved ice business.

Think Like A Customer

If the customer is presented with the options below which one will the customer choose?

Option 1 Kona Ice Items

1.  Shaved Ice

Option 2 Tikiz Shaved Ice and Ice Cream Items

1. Shave Ice
2. Ice Cream
3. Hawaiian Coffee

If you are thinking like a customer now think like a business owner.  Which one would you rather.  Here is the big twist.  Both Tikiz and Kona Ice are roughly the same cost.  Why would you buy something and get less when you can pay roughly the same and get more.

The Bottom Line

When opening a franchise or any business if you are not focused on the bottom line you will go broke.  The bottom line between Kona Ice and Tikiz breaks down like this.

Tikiz Kona

Shaved Ice Sales $$$$$ $$$$$

Ice Cream Sales $$$$$ ?????

Hawaiian Coffee $$$$$ XXXX

Lets for example just pick some fairly small numbers 

Ice cream sales per month 1,000 x  12 months  =  12,000 per year

Coffee Sales 1,000 x  12 months  =  12,000 per year

Total extra sales 24,000 per year

X  10 years in business

= $240,000

That is if you only sell $1,000 per month in coffee and ice cream.  Want to see something scary, what if it is $2,000 or $5,000 per month.  Just the coffee and ice cream alone can fund your next investment.

Conclusion

When looking at the difference between Tikiz and Kona Ice.  We need to look at the potential losses a person can lose going with a Kona vs a Tikiz.  Here are the main three areas

1. Kona Territories are smaller (less people less sales)
2. Kona ice does not have ice cream as part of the deal (higher cost to get more sales)
3. Kona does not have a coffee option on the truck (shorter selling season, less product diversity equals less sales)

Depending on the market of the franchisee the cost between Kona Ice and Tikiz Shaved Ice and Ice Cream can be a CHASM!  Picking the wrong franchise could be so costly.  Not only do you get less with a Kona Ice franchise.  You will also have less to sell which will result in opportunity loss.